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Privacy Policy

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1. Introduction

ASM Motor Repairs Ltd (“we”, “us”, “our”) is dedicated to protecting your privacy under UK GDPR. This policy outlines how we collect, use, store, and share your personal data when you visit our website, book a service, or contact us.

2. Data Controller

ASM Motor Repairs Ltd
17b Church St, St George’s, Telford, TF2 9JU
📞 01952 610 180 · ✉️ asmmotorrepairs@hotmail.co.uk
A reputable, independent garage in Telford specialising in VW Group vehicles, servicing hybrids and EVs, diagnostics, MOTs, servicing, clutch replacements, and more. Over 15 years in business.

3. What Data We Collect

  • Enquiry/booking forms: name, contact info, vehicle make/model, service enquiry details

  • Communications: via phone, email, or in-person

  • Website analytics: anonymised IP address, device/browser type, pages visited, session duration, collected via essential and performance cookies—no advertising or profiling cookies

4. How We Use Your Data

We process personal data to:

  • Provide quotes, book services (MOTs, servicing, diagnostics, EV/hybrid servicing, clutch replacements)

  • Send confirmations, reminders, and follow-up messages

  • Improve our website based on anonymised analytics

  • Maintain financial, warranty, and legal records

5. Legal Basis for Processing

  • Contractual necessity: to deliver requested services

  • Legitimate interests: to run and improve our business and website

  • Consent: if opt-in for marketing or follow-up

  • Legal obligation: for record retention

6. Data Sharing

We do not sell or rent personal data. It may be shared with:

  • Service providers (e.g. hosting, email platforms, analytics tools) under data‑processing agreements

  • Regulatory or legal authorities, if required by law

7. Cookies & Tracking

  • Essential cookies: required for forms and navigation

  • Performance cookies: anonymised analytics via Google Analytics
    No advertising or profiling cookies are used

8. Data Retention

  • Service/enquiry records: retained up to 7 years for legal, warranty, and audit purposes

  • Analytics logs: individual session data deleted after 24 months; aggregated data retained as needed

9. Your Rights

Under UK GDPR, you have the right to:

  • Access, correct, erase, restrict, or port your personal data

  • Withdraw consent or object to processing
    To exercise these rights, contact us at the details above. You also have the right to lodge a complaint with the ICO.

10. Security

Data is protected with SSL encryption, secure hosting, access controls, and team training. While we follow best practices, no system guarantees absolute security.

11. International Transfers

All personal data is processed and stored within the UK—no overseas transfers occur.

12. Policy Updates

We may update this policy occasionally. The Effective Date above reflects any changes. Continued use of our website indicates acceptance.

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